Promoting Your Mobile Bartending Busines With Social Media

You can get a ton of new clients from Word-of-Mouth Advertising.  Well, the new lingo is “Word-of-Mouse!”  Traditional advertising can be very expensive and have dismal results.  Social Media on the other hand, can be extremely powerful…and it’s free!

Are you using Social Media to promote your Bartending Business?
The Top Business books of 2009 are all Internet and Social Media related.  The first step is to make sure you have a blog or website.  Once you have your online presence, you can send traffic from the networking sites to your website!

How to get started:

There are hundreds of social networking sites you can choose from on the web. But you don’t need to sign up for more than a small handful beause most will never give you the results you want (The 80/20 Rule!)  There are 4 Essential players in the Social Networking game that you have to be involved in.  In this article we will briefly introduce them to you as I recommend you sign up for each.  In the following weeks I will go into much more depth discussing how you can use each of these tools to your benefit.

LinkedIn.com:
Simply put, linkedIn is a powerful networking platform for business professionals.  It is your resume on steroids.  Your strategy with LinkedIn is to create a professional, quality looking page and then start to connect with others in your area.  Remember what I have always said, people always know someone who is having a party!!

Youtube:
Video is powerful!   Even if you just do a few videos here, they can be a huge asset for your business, here’s why:  Google LOVES video: (they ought to, they bought youtube) so when your client does a Google search for private party bartender and you have done a quick 2 minute video describing your services, etc you are going to show up on that first page of results!

Facebook:
Facebook may have started out as a social networking group for college students, but as the largest social networking sites ever, and also one of the most heavily trafficked sites on the planet, the average age of a facebook user is now about 35.  Use facebook to connect with friends and family, but there should be links to your website as well as a FAN PAGE for your business!  (It gets great SEO)

Twitter:
Twitter is my favorite!  And for most it is the hardest to understand!  BUT it happens to be the fastest growing Social Networking platform right now with a grow of over 800% in just a few months of 2009.  In a nutshell, it is like mass-text messaging to all of your friends and followers.  It is WAY MORE than “What am I doing?” it is a communication tool that is in real-time!

You don’t have to spend a lot of money to make your brand shows up on demand using paid advertising. You can simply combine the right FREE tools and used them up easily.

Like I said, stay tuned for more.  In the next few weeks I am going to go into specifics for using each of the social media platforms to drive traffic and boost sales in your business (at zero cost!!)

Trends Shaping Work From Home Opportunities Like Franchising

Over the years, people have had more preference for starting their own businesses than for getting employed into currently existing corporations. Aside from the fact that starting a business is more convenient, one can be sure to be in a company that caters to both personal and professional needs. But because there are a lot of requirements, both financial and documentary, that can be difficult to comply with, aspiring business persons tend to opt for easier ways. These include current business trends such as franchising and other work from home opportunities.

Franchising has indeed gathered a lot of attention through the years. People who want to learn the ropes of operating a business without actually having to start one up from scratch turn to franchising. It is also a great option for aspiring entrepreneurs who have limited resources. Franchising has even gotten more popular because it is now applicable both in the traditional offline set-up and as one of the many work from home opportunities online.

With franchising going online, a new set of trends have contributed to the many changes in this particular section of the business industry. Right now, people do not delve into the bandwagon of franchising just because it is popular. There are several more reasons. Some of them are:

1. A large part of the market is currently online.

Online shopping is very popular nowadays especially among younger members of the market. The convenience that online shopping brings is one of the reasons for this. Through social networking sites and online shops, products are posted for net users to choose from. The order can be mailed through email or online forms posted in the website. Then, they only have to wait for the product to be delivered to their specified address. With this kind of arrangement, people would of course prefer to shop online than to go to actual stores. Therefore, franchises have become more rampant online because aside from how easy they are to set up, their target market are just as abundant within the Web.

2. Financial transactions are made easier online.

Banking and money transfers can now be done online. Credit card lines have online arrangements as well. This particular financial aspect of the business seems to have sealed the entire process of online franchising. Of course, if the current shopping trend leans toward the convenience of online franchises, the payments have to be just as easy. Several third-party companies that offer sending money online paves way to better transactions.

3. Operational requirements as well as logistics now have online counterparts.

The current trend of online franchises is also shaped by how easy sending and receiving packages are all over the world. This is very much in line with the same convenience that shopping and paying for products online give. When a product is ordered and paid for online, the franchise owner contacts freight companies to deliver the item to the client. This comes even better because there are tracking methods so the customers would be able to know the whereabouts of the product being delivered to them.

What business owners should remember is that regardless if they are operating offline with physical shops or if they can be found online, their customers are still the priority. Often, even if the business offers a product of the best quality, if purchasing it poses difficulty for the customers, then they will not be interested in buying. They would go for products that they can easily find and for businesses that values variety and quantity. They would be more appreciative of online arrangements because they would feel that the business values their time and effort as to lessen the hassle of their purchases.

Through this glaring fact, one can safely conclude that mostly, the current trend of online franchising and other work from home opportunities is shaped by what is easy and convenient for the customers. As long as the customers would not find difficulty in transacting with the franchise to get what they want and need, they will not hesitate to buy. In this case, the franchise has to work hard to ensure that their customers would find this sense of ease and convenience.